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Sports Marketing

Explore articles about Sports Marketing.

2 articles

Michael Jordan's Original Nike Deal: Structure, Value, and Lasting Legacy

By Daniel Fernandez 8 min read 235 views

In 1984, Michael Jordan signed a landmark five-year, $2.5 million contract with Nike that included a revolutionary 5% royalty on all sneaker sales. Th...

Entertainment & Biography

The Structure and Significance of the LaMelo Ball Puma Contract

By Elena Novak 6 min read 437 views

The LaMelo Ball Puma contract, finalized in 2020, stands as one of the most prominent athlete-brand partnerships in modern professional basketball. Va...

Sports Marketing

Michael Jordan's Original Nike Deal: Structure, Value, and Lasting Legacy

The Structure and Significance of the LaMelo Ball Puma Contract

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